TX landscape

78666

San Marcos, TX

Total Population
86,530
Median Household Income
$52,432
Median Home Value
$248,700
Median Rent
$1,245

Quick Facts & Insights

Key metrics and how they compare

Household Income
$52,432
100.1% above state median
Home Value
$248,700
100.5% above state median
Rent
$1,245
100% above state median
Median Age
26.5 years

Data Sources & Accuracy

U.S. Census Bureau:Population, age, income, education, employment, and housing characteristics are from the American Community Survey (ACS) 5-Year Estimates (2018–2022 release).
Zillow (ZHVI):Typical home values reflect the Zillow Home Value Index (smoothed, seasonally adjusted), published monthly.

Estimates carry a margin of error and describe the ZIP-code area as a whole, not any individual property or block. See our methodology and data sources for details, or report a problem on our corrections page.

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Location Map

San Marcos, TX 78666

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Demographics Overview

Population statistics from the U.S. Census Bureau (ACS 5-year estimates)

Key Demographic Insightsfor San Marcos, TX

Median household income is 100% below state average, suggesting more affordable cost of living.

33.3% of adults hold bachelor's degrees or higher, comparable to national average.

Young population with median age of 26.5 years, attracting young professionals and families.

Unemployment rate of 6.3% is above national average, indicating economic challenges.

Poverty rate of 22.6% is above national average of 11.5%.

Insights are derived from US Census Bureau data and may not reflect recent changes.

Household Income Distribution

Local Median Income
$52,432
-30.2% vs US
vs State Median
+-100.1%
State: $-42,604,088
Income Distribution
30.8%
Under $50k
18.5%
Over $100k
Lower Income
Middle Income
Higher Income
Data from US Census Bureau ACS 5-Year Estimates

Age Distribution

Population by age group

Household Income Breakdown

Households by income bracket

Education Levels (Age 25+)

Highest education attained

Race & Ethnicity

Demographic composition

Households & Employment

Household Types

Family composition breakdown

Average Household Size: 2.36 people

Total Households
33,173
Family Households
33.7%

Employment by Industry

Where residents work

#1 Industry
Finance
22.9%
#2 Industry
Education
22.5%
#3 Industry
Construction
16.5%
Total Employed Residents:19,813

Commute Patterns

How residents get to work

Short Commute
2.5%
Under 10 minutes
Long Commute
7.2%
Over 60 minutes
Work From Home
4.6%
1,910 workers
Public Transit
0.9%
375 workers
Total Commuting Workers:41,949
Commute Insights

Labor Force Statistics

Employment Rate
93.7%
46,157 employed
Labor Force
49,498
3,136 unemployed
Median Age
26.5 years
Per Capita Income
$27,457
Poverty Rate
22.6%

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