River Falls, WI cityscape

54022

River Falls, WI

Total Population
23,964
Median Household Income
$83,610
Median Home Value
$322,800
Median Rent
$1,002

Quick Facts & Insights

Key metrics and how they compare

Household Income
$83,610
100.5% above state median
Home Value
$322,800
102% above state median
Rent
$1,002
100% above state median
Median Age
32.2 years

Data Sources & Accuracy

U.S. Census Bureau:Population, age, income, education, employment, and housing characteristics are from the American Community Survey (ACS) 5-Year Estimates (2018–2022 release).
Zillow (ZHVI):Typical home values reflect the Zillow Home Value Index (smoothed, seasonally adjusted), published monthly.

Estimates carry a margin of error and describe the ZIP-code area as a whole, not any individual property or block. See our methodology and data sources for details, or report a problem on our corrections page.

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Location Map

River Falls, WI 54022

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Demographics Overview

Population statistics from the U.S. Census Bureau (ACS 5-year estimates)

Key Demographic Insightsfor River Falls, WI

Median household income is 101% below state average, suggesting more affordable cost of living.

High education levels with 44.7% holding bachelor's degrees or higher, well above national average of 33%.

Young population with median age of 32.2 years, attracting young professionals and families.

Strong job market with unemployment rate of 3.6%, below national average.

Insights are derived from US Census Bureau data and may not reflect recent changes.

Household Income Distribution

Local Median Income
$83,610
+11.3% vs US
vs State Median
+-100.5%
State: $-15,996,291
Income Distribution
30.8%
Under $50k
18.5%
Over $100k
Lower Income
Middle Income
Higher Income
Data from US Census Bureau ACS 5-Year Estimates

Age Distribution

Population by age group

Household Income Breakdown

Households by income bracket

Education Levels (Age 25+)

Highest education attained

Race & Ethnicity

Demographic composition

Households & Employment

Household Types

Family composition breakdown

Average Household Size: 2.57 people

Total Households
8,375
Family Households
52.1%

Employment by Industry

Where residents work

#1 Industry
Education
28.7%
#2 Industry
Manufacturing
28.5%
#3 Industry
Construction
11.4%
Total Employed Residents:6,971

Commute Patterns

How residents get to work

Short Commute
3.6%
Under 10 minutes
Long Commute
5.9%
Over 60 minutes
Work From Home
6.2%
717 workers
Public Transit
0.1%
11 workers
Total Commuting Workers:11,578
Commute Insights

Labor Force Statistics

Employment Rate
96.4%
13,308 employed
Labor Force
13,819
494 unemployed
Median Age
32.2 years
Per Capita Income
$38,910
Poverty Rate
11.6%

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